Aktion gegen den Hunger

For Aktion gegen den Hunger, we redesigned the website – with a focus on clarity, emotional appeal, and clear user guidance. The goal was to convey the organization's work convincingly and to simplify access to information and donation opportunities.

The visual concept relies on structured content, strong imagery, and targeted use of color – for a digital presence that informs, moves, and activates in equal measure.

The newly designed, single-step donation process has set new standards in the collaboration with Fundraisingbox.

Customer:
Aktion gegen den Hunger
Year:
2018-2019
Projects:
Website design for Action Against Hunger with an orange layout, featuring a donation page with images of rubble and people in the Middle East, including statistics on relief efforts and a clear call to donate.
Web donation form for Action Against Hunger with a central donation form, a portrait of a child in the background, and thumbnails of project images on the side.
Hands hold a handful of soil, which trickles gently through the fingers, symbolizing work against hunger and the connection to nature and food security.
Mockup of various websites and design elements for the Action Against Hunger campaign, presenting information, emotions, and donation appeals in a visually appealing and clear manner.