BR50 – The Network for Research in Berlin

Science belongs to Berlin. And on the political agenda.

Berlin Research 50 e.V. (BR50) is a network of over 50 non-university research institutions that are advancing Berlin as a center of science – and thus delivering concrete solutions for everyday life, the economy, and coexistence in the capital.

To make this social added value unmissable, we implemented a Berlin-wide campaign for BR50. Right on time for the exploratory coalition talks, we brought the core messages into the middle of the urban space, directly from the network onto LinkedIn, and right in front of the Berlin House of Representatives. Because science is not an end in itself: it shapes the Berlin of today and secures the future of tomorrow.

Field:
Science & Research
Customer:
Berlin Research 50 e.V
Year:
2026
Projects:
Campaigns
Links:
https://www.br50.org/kampagne/
Four people standing in front of a historic building next to a cargo bike with a poster reading "BR50 – The network for research in Berlin, br50.org/wir."
Subway advertising poster for BR50 with colorful circles on a dark background: "Who turns knowledge into growth for Berlin? We do. We research for Berlin."
BR50 billboard on a Berlin building facade featuring colorful dot graphics and questions such as "Who lives diversity, even in research? We research for Berlin."
Blue poster on brick wall: "Who strengthens an open society through independent research? We do. We research for Berlin." BR50 logo, QR code, and colorful row of dots.
Advertising pillar and bus stop display showing the BR50 campaign with colorful dot patterns and the text "We are researching today what will move Berlin tomorrow."
Two BR50 posters with colorful circular graphics, texts "Who brings Berlin's research together? We do." and "Who turns many institutions into a network? We do.", a passerby walking by.
Dark blue bags and round stickers with colorful gradients, text "We research for Berlin.", BR50 logo, and br50.org/wir.

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