GoodCrowd.org

GoodCrowd is the social crowdfunding platform that stands for solidarity in action and social justice. We accompanied the brand's transition from the former platform betterplace.me to GoodCrowd with a new corporate design. In addition, we developed the claim and subclaim in a comprehensive workshop and sharpened the brand. We also developed an illustration as a strong key visual that expresses solidarity, cohesion, and social justice, and can be adapted for various applications with its diverse characters.