Berlin University Alliance - Excellence Strategy

We supported the Berlin University Alliance – consisting of the Freie Universität Berlin (FU), the Humboldt-Universität zu Berlin (HU), the Technische Universität Berlin (TU), and the Charité Universitätsmedizin Berlin – in the graphic design of the joint proposal Crossing Boundaries toward an Integrated Research Environment as well as the site visit in February 2019. To this end, we developed an overarching key visual, designed extensive information graphics, and implemented numerous communication materials.

Customer:
FU Berlin, HU Berlin, TU Berlin, Charité Berlin
Year:
2019
Three printed products from the Berlin University Alliance with a colorful logo and graphic design, placed next to each other on a gray background. The publications show a consistent design with multicolored letters and clear, modern typography.
White paper with text and black design elements, photographed slightly from an angle against a gray background.
World map with markers and labels for international research locations, visualizing the geographical distribution of projects or activities of the Berlin University Alliance.
Two graphic letters A and C in an open book, designed with geometric shapes in bold colors like yellow, blue, red, and pink, present an abstract and modern design.
Radial infographic representation with black, curved elements extending from a central white point, visualizing various information and connections. The graphic is rendered in shades of gray and placed on a book page.
Large white flag with colorful "Welcome" lettering, hanging on a fence in front of a historic building.
Marble floors with four orientation symbols for directions, dining, elevator, and restrooms, with shoes in the foreground.
Berlin University Alliance logo in colorful letters on a white exhibition stand with a textile background and information boards on the sides.
On the black jacket of an employee, there is a round "ask me" sticker with colorful graphic elements, which can be seen in front of a blurred background with lettering.
Exhibition booth with a map of Berlin and several photos of various buildings, presenting life sciences research projects in Berlin. The poster exhibition displays a detailed overview of the urban area with color-coded buildings and site photographs.
Black bag with the Berlin University Alliance logo in white and colorful letters, presented by a hand lifting the strap.