Oxfam Soft Relaunch

A fresh coat of paint for a strong voice against poverty. Following a comprehensive website relaunch in 2018, we implemented a "soft relaunch" for Oxfam Germany a few years later: logo refinement, a standalone icon system, and a website that unites campaigns, activism, and donation logic in a clear hierarchy. Large-format key visuals meet concise action badges – from the "Get Involved" button to the supply chains topic page. This gives the NGO more visual momentum without abandoning its established brand identity.

In addition, we designed and conceptualized websites for the Oxfam Shops and Oxfam Unverpackt, and developed numerous infographics.

Field:
NGOs & Aid OrganizationsFoundations
Customer:
Oxfam Germany e.V.
Year:
2018, 2022
Projects:
Graphic DesignWebsite
Links:
oxfam.de
Oxfam Unverpackt
Special competences:
Infographics, Icons
Two people in a room with a bicycle, one sitting and one standing, while a third person works at a table, against a background of stacked materials.
Donation appeal for the Yemen crisis with two variations: an overview page with information and a donation form, as well as a detail section with donation options and a photo of a person in a scarf.
Screenshots of the Oxfam Germany website in various views, showing responsive design elements and donation forms with a green-pink color scheme, which combine campaigns, activism, and donation logic in a clear hierarchical structure.
Farm worker in blue protective clothing and a cap gardening, bent over and using a garden fork in a bed with young plants, next to a green wheelbarrow.
Oxfam Germany website navigation with green and white design, showing main menu items like "About us", "Our work", and "Get involved" with dropdown submenus on social justice, humanitarian crises, and country-specific topics.
White icon set on a green background with various symbols such as a handbag, clothing, book, animals, email, handshake, CD, dress, flower, shoe, teapot, trousers, button, die, and door, representing diverse aspects of everyday life and communication.
Oxfam Germany website screenshot with a green and white design, showing the navigation menu and thematic areas such as "Save lives" and "Secure nutrition" with two informative images.

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