SMI Relaunch

As part of a strategic realignment, the corporate design of Steinbeis University was given a fresh, contemporary appearance. Based on the new visual identity, numerous communication media were designed – from print to digital. The comprehensive website relaunch translates the new brand identity into a clear, user-friendly digital presence.

Field:: Education
Customer:: Steinbeis School of Management and Innovation
Projects:: Branding Website
Links:: steinbeis-hochschule.de

A young person in dark clothing sits in front of a Steinbeis University poster with the slogan "Every goal is different. Fortunately, so are we." The design uses bold purple and orange colors and presents modern, dynamic university marketing.

Four young people in an office or classroom, communicating with each other and smiling. They represent a Master's degree program in Digital Innovation and Transformation. The atmosphere seems friendly and engaged.

Open University website with two views: on the left, a study homepage with a price overview; on the right, a news page with articles. The site uses a purple and orange design featuring photos of students and work environments.

Graphic representation of teamwork and creativity with stylized hands, symbols for technology, innovation and digital communication in orange and blue quadrants. Symbolizes the core values of Studio Good: collaboration, ingenuity and social change.

Two blue mugs and two orange bags from Studio Good with various graphic designs and texts. A blue and an orange pen complement the product set. The bags feature the slogan "Tasche leer, Kopf voll Ideen" in white lettering.

Two posters in orange and blue with minimalist graphics: on the left, an eye with the text "A degree program that focuses on the essentials"; on the right, a stylized muscular arm with the text "The SMI MBA - Your top circles from top professionals".