elea Foundation for Ethics in Globalization

For its 20th anniversary, the Swiss philanthropic foundation elea is setting the course for the future. The starting point was an intensive review of the communication strategy: building on elea's strong stance and vision, we confirmed the core messages and translated them specifically for the digital space. In joint workshops, the focus was on a deliberate prioritization of core target groups as well as the definition of concrete UX principles.

Based on the results of the strategic review and in close exchange with the elea team, we developed the UI/UX for the relaunch of elea.org. In addition to a contemporary design that visually translates the foundation's values, the new site impresses with a new technical foundation, intuitive user guidance, and selected interaction highlights.

Field:
Customer:
elea Foundation for Ethics in Globalization
Year:
2025-2026
Links:
https://www.elea.org/
Technical implementation: Felix Niklas – CMS: Kirby
Special competences:
Strategic Consulting
Responsive elea.org website featuring the article "Patient Capital as a Catalyst for Sustainable Change," a testimonial on "Systematic Impact Measurement," and a post titled "Restoring the Jungle with Toroto."
Website design for Inka Moss showing Impact Story with Challenge, Solution, and Impact sections, along with partner photos from the Andes.
Mobile views of the elea.org website showing project profiles of Kwanza Tukule, ATEC, and Pakka with photos, status information, and quotes about social impact.
elea.org website on smartphone and desktop: team photo, staff portraits, and the homepage "We are elea."
Collage of workshop sessions at elea in Berlin: teams discussing at conference tables, office entrance with "elea" logo.
Testimonial quote from Romy Sauer, Senior Communications Specialist at elea Foundation for Ethics in Globalization, praising Studio GOOD's strategic partnership and inspiring teamwork throughout the project.