visitBerlin

visitBerlin is the official tourism and travel portal of the capital. It promotes Berlin nationally and internationally, provides comprehensive tourist information, and helps both visitors and businesses with their travel planning. We have been accompanying the tourism organization for many years and supporting them in their communication.

Customer:: Berlin Tourismus & Kongress GmbH
Projects:: Motion Campaigns Website
Field:: Culture & Media Public Institutions & Authorities
Year:: since 2019
Links:: visitberlin.de

Oberbaum Bridge in Berlin with two black Trabant cars with "I love Berlin" stickers, in front of historic brick architecture with distinctive towers and arcades, busy street intersection in the foreground.

Berlin city panorama with the Spree river, historic buildings, and the striking TV tower at Alexanderplatz during a golden sunset, bathing the rooftops and architecture in warm light.

Berlin Cathedral with its green dome, nestled in a sun-drenched cityscape with the Spree river and trees in the foreground. The historic architecture is reflected in the water, while a bridge and trees frame the scene.

Berlin WelcomeCard

The Berlin WelcomeCard website offers a user-friendly, clearly laid out platform for purchasing tickets and travel planning. With the relaunch, we optimized the structure and user guidance to provide visitors with an even more pleasant and intuitive experience. One focus was on setting up the configuration of the Berlin Welcome Card.

Red ticket configurator banner featuring a smartphone displaying a map with navigation points and the text: "Which ticket is right for your trip? The ticket configurator helps you find the perfect product.

Comparison table of Berlin WelcomeCard variants with three different price tiers and services, informing travelers and tourists in Berlin about the prices, validity, and benefits of the tourist card.

Ticket configurator for Berlin WelcomeCard with three selection options: Standard, Museumscard, and All-Inclusive variant. The user interface clearly lists various ticket types with their prices and benefits.

Booking form for a Berlin WelcomeCard with options for duration, ticket type, start date, and shipping method, clearly presented in steps.

Shopping cart for Berlin WelcomeCard with three identical entries. Total amount of €171.00 and option to order or continue shopping.

Workshops

In numerous workshops, together with the visitBerlin team, we aligned the requirements of the departments with the expectations of the users. A special focus was on UX writing – understandable, inclusive language that provides orientation, breaks down barriers, and makes content accessible to everyone.

Step-by-step design flowchart for a project, showing various phases and decision-making processes in orange and green boxes with notes and diagram elements, likely part of a design strategy for visitBerlin.

Homepage of visitBerlin.de with a welcome banner and photo of the Brandenburg Gate, in the foreground a large fountain in front of neoclassical architecture, capturing the beauty and atmosphere of Berlin.

Overview page of the visitBerlin website featuring tourist offers such as city tours, boat and Spree river cruises, and travel images of Berlin, presented in a responsive web design with orange navigation and booking elements.

Website design screenshots for visitBerlin, showcasing various responsive layouts and design elements of the tourism portal on desktops and mobile devices, with website mockups, navigation menus, and content pages in a blue and orange color palette.

Landing Page Conception

We have conceptualized and designed numerous landing pages for visitBerlin so that the tourism campaigns achieve the highest possible "conversion".

Project workflow diagram for visitBerlin with four steps: home page, customer settings page, filter function and multiple selection, shown in orange and purple boxes, illustrating the website design process for the tourism portal.

Screenshot of the ABOUT BERLIN app website featuring an image of hands holding smartphones up against an orange background. The website displays details about the mobile application for tourists in Berlin.

Design-oriented project overview with multi-colored boxes that structure the various work phases and aspects of a project for visitBerlin, including strategy, development, and communication approaches.

Banner Templates

So that digital campaigns can be implemented quickly and consistently, we developed animated and static banner templates in various formats. These templates enabled the visitBerlin team to exchange content independently and produce new motifs efficiently.

Screenshot of Adobe After Effects with a project for "Going Local Berlin," showing various design layouts and workspaces for a tourism application, with color palettes and preview versions of the mobile user interface.

Events Calendar

The events calendar offers practical filters, flexible views, direct ticket links, and curated categories – for quick orientation and individual inspiration. Designed with a clear structure, responsive design, and low-barrier access.

Calendar view of the visitBerlin website with a monthly overview for March and April, with a panoramic view of the Berlin cityscape with buildings and architecture in the background.

Two event announcements on a website: An exhibition with colorful exhibits from 19/04 to 04/05/2024 and a German Swimming Championship from 25/04 to 28/04/2024 with a view into a swimming pool.

Digital map view of Berlin with several location markers and a sidebar featuring cultural events such as a permanent museum exhibition and a railway exhibition, presented clearly on a project website.

Video Toolkit

For a consistent visual language in moving image formats, we developed a modular video toolkit. It contains animated templates for titles, subtitles, lower thirds, and outro elements – fully editable in Adobe Premiere Pro. This way, the content can be produced quickly – efficiently, clearly, and visually consistently.

Screenshot of the Adobe Premiere Pro user interface with an open video project, the timeline, and a preview window with the text "Title of the video goes here".

Monumental mural of a kissed face, symbolizing the Berlin Wall and a historic political encounter, with blurred observers in the foreground.