Corporate Identity Print Website Digilab Event Hamburg Sustainability Conference

BMZ Digital.Global

Digital.Global is the platform for the most important political initiatives and activities relating to the German contribution to digital development cooperation. We support the Federal Ministry for Economic Cooperation and Development (BMZ) on behalf of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in all aspects of digital public relations.

Customer:
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), BMZ
Projects:
BrandingMotionGraphic DesignWebsiteEvent & Space
Special competences:
AI
Field:
EducationPublic Institutions & Authorities
Year:
since 2019
Links:
bmz-digital.global
Technical website support by Bleech

Corporate Identity

An independent brand was developed for digital.global, which is not only used for the main website, but also provides the graphic foundation for other projects and initiatives. In addition to defining colors, fonts, and a uniform pictogram style, the visual imagery was also established.

Print

The developed corporate design is also applied to digital publications. Among other things, templates for fact sheets and presentations were created. In addition, the quarterly report "Digital Transformation for Sustainable Development" is published in the look of our brand. The card game "Digital Hero" was also developed to convey best practices in an accessible manner.

Various screenshots of a web design interface in blue, yellow, and green, presenting a digital platform for political initiatives and development cooperation, featuring different layouts and information blocks.
Book cover for "Digital Transformation Trend Days Development" featuring three photos of people on a stage representing a discussion panel against a blue background.
Three design documents and layouts for Digital.Global, a platform for digital development cooperation, present information pages featuring graphics, text, and statistical elements in a professional, multi-colored design.
Several design cards in different sizes and colors, showing photos of people in various situations and environments, compiled as part of a project layout for Digital.Global and the Federal Ministry for Economic Cooperation and Development.

Website

At bmz-digital.global, all relevant information regarding the German contribution to digital development cooperation is bundled and published in a modern and target-group-oriented manner. In addition to extensive background information, the website publishes the latest news from the field of development cooperation, announces and reviews events, and presents interactive photo reports.

Digilab

Centering around the BMZ's "Digilab" initiative, an image film and custom illustrations were created for the event space of the same name at the BMZ's Berlin location.

Two people in a green circle, surrounded by a satellite, a drone, and other technological elements against a dark background, symbolizing global digital collaboration and connectivity.
Fragmented image of a seated person on a concrete surface, overlaid with graphic elements and a statistics display showing the number 4,720.
Magnifying glass reveals a colorful world map with digital pixels and geometric patterns in yellow, green, and blue, symbolizing global digital networking and development cooperation.
A stylized rocket with white and gray segments flies with orange flames in front of a dark blue starry sky with connected dots and lines.
Modern waiting area with a blue accent wall and "Digilab" logo, equipped with wooden seating, green plants, and grey and orange furniture on grey carpet flooring.
Modern common room with a blue-violet wall and "digilab" logo, equipped with round orange seating and a beige beanbag on gray carpeted flooring, illuminated by long ceiling lights.
Modern office workspace with a blue bench, surrounded by grey privacy screens and a green wall area. A leafy branch in the foreground adds a natural touch to the scene.
Two people at a workspace with a laptop, rocket, and chart. A man stands pointing at a growth chart while a woman sits with a laptop, surrounded by stylized leaves and gears.
Hand holding a coffee cup, surrounded by coffee beans, a plant, and a steaming mug. Blue monochrome illustration conveying a creative coffee and work atmosphere.
Blue and white illustration of a team workspace with people working on computers, a rocket launch on a screen, and a video conference, symbolizing creativity and digital collaboration in a modern office environment.
Four people working together on digital accessibility: A person in a wheelchair at a laptop, a person with a magnifying glass analyzing documents, a person on a telephone, and a person with a tablet. The graphic symbolizes inclusion and digital collaboration in blue monochrome.
Three people are working together in an office, one is sitting at a laptop, one is holding a document and one is standing next to them. Blue graphic showing a creative teamwork situation with a modern design.
For the BMZ Open Day, an interactive concept was developed that translates the Digital.Global Impact Stories into a digital experience: A custom-designed wheel of fortune serves as a playful introduction, arouses curiosity, and invites people to intuitively discover the projects and stories, making content more accessible and allowing it to be actively experienced.

Hamburg Sustainability Conference

For the appearance at the Hamburg Sustainability Conference, we designed the layout for individual accompanying media as well as the official "Hamburg Declaration on Responsible Artificial Intelligence (AI)".

Collage of various design elements and photos for the Digital.Global project, including conference shots, portraits of participants, website screenshots, and brochure designs in a blue-green color palette for the BMZ's digital development cooperation.

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