GESOBAU

GESOBAU stands for affordable housing and a safe home for over 100,000 Berliners. For many years, we have been supporting the state-owned housing association in its communication and brand building.

Customer:: GESOBAU AG
Projects:: Branding Motion Campaigns Social Media Graphic Design
Field:: Public Institutions & Authorities
Year:: since 2019
Links:: gesobau.de

Corporate Design

Through a comprehensive design relaunch, a striking and flexible visual identity with high recognition value was developed. With the newly developed claim "Hier wohnt Berlin.", the foundation was also laid for positioning the company as a reliable partner for housing in the capital.

Logos of GESOBAU, Berlin Wohnen and Impulse 23 in various shades of red and burgundy, representing a corporate identity and design system for a Berlin housing company.

A stable design system and additional elements such as a custom icon set and illustrations ensure cross-media recognition.

A sample folder from GESOBAU. On the cover, it shows an older woman with short blonde hair, smiling relaxedly in a grey sweater and a colorful scarf. She lies comfortably, leaning back. In addition, sample business cards from GESOBAU are visible.

Type specimen and color palette of the Noto Sans and Noto Serif typefaces in various styles such as Regular, Bold, and Italic, displayed with the alphabet and numerals as well as a multi-colored grid diagram.

Graphic design grid for GESOBAU with a layout of grey areas and sections in red and bordeaux, showing a clear, structured design for the housing company.

Collection of icons in various categories such as accessibility, communication, transport, work, and health, depicted in a monochromatic red tone and symbolizing different aspects of social inclusion and mobility.

A person with a dark green jacket leaning against a brick wall is wearing a red lanyard with a GESOBAU label.

White electric car from GESOBAU with a red accent, standing at a charging station in front of a brick building, symbolizes sustainable mobility and urban living.

Various red and white design elements and promotional materials from GESOBAU with texts such as "Enjoy reading" and "Are you looking for a new apartment?" - communication design in simple, clean layouts.

Red corporate design manual for GESOBAU, with clear typography and minimalist design on a solid red background.

Several people relax on sun loungers under a red GESOBAU parasol on a green lawn with trees in the background.

Illustration and Motion

Under the motto "Together it works better.", specially developed characters in our short videos show what is important when living together in a multi-party house.

Two GESOBAU brochures in magenta and white, one opened with illustrations and page design, the other with a colorful graphic of people representing a spirit of community.

Recruiting Campaign

Working for the future of Berlin! Under the motto #teamgesobau, the focus is on the diverse activities and benefits offered by the municipal social housing company. The core of the campaign is a main film, accompanied by numerous OOH measures and social ads.

Collage of photos from a film production or a creative project, showing various scenes of filmmakers, camera operators, and crew members at different filming locations and work situations, with dynamic shots of people at work in Berlin.

GESOcampus

For students from Berlin or Brandenburg, GESOBAU is creating affordable housing with the GESOcampus Hellersdorf. The target-group-specific design concept for the new building is complemented by a wayfinding system.

Design system for GESOBAU with color palette, logos in various versions and graphic elements. Shows a systematic visual identity with different color shades, patterns and icons for various areas of application.

Modern, cubic new building with the lettering "GESO CAMPUS" in light beige, surrounded by green spaces and a streetscape with a cyclist and parked cars.

Modern meeting room with graphic orange and white wall elements, grey chairs around a table, and a door sign with "Study & Socialize" in a minimalist design.

Modern meeting room with a blue wall and yellow lettering "GET TOGETHER & GAME", equipped with two brown armchairs and a wooden door with additional wall graphics.

Graphical representation of the "Read & Relax" concept with a book symbol, curved pink and orange lines, and an armchair symbol, symbolizing relaxation and reading pleasure.

Long hallway with curved, colorfully designed walls in violet and blue-grey, an accentuated ceiling, and light wooden flooring leading to a glass wall or door at the end of the corridor.

Kunstfest Pankow

Since the year 2000, the Kunstfest Pankow has been thrilling thousands of Berliners, art lovers, and music enthusiasts with a diverse entertainment program. An annually adaptable basic design as well as numerous advertising and marketing media guarantee high visibility in the Berlin cityscape.

Four colorful posters with sunburst motifs on a concrete wall under a bridge, presenting various messages in different colors. Bicycles and traffic signs can be seen in the background.

Event poster for the 21st Pankow Art Festival in Schlosspark Schönhausen, a colorful design with the date and venue for the GESOBAU event from 11 to 12 June 2022.

Subway station with a green-yellow structure and a billboard showing an announcement for the "21st Pankow Art Festival". The station appears quiet and empty, with clean lines and structured architecture.

Concert program for the Main Stage on June 8, 2024 with three music acts: MT Jones (16:00-17:30), Vanessa Haynes (18:00-19:30) and Thomas D & The KBCS (20:00-22:00). The poster has a dark purple background with colorful light beam elements.

Jazz & Soul Award

With the GESOBAU Jazz & Soul Award, young up-and-coming Berlin artists literally get a fitting stage. A striking visual identity and a landing page give the award a face and provide applicants with all the necessary information to apply.