Branding Applications Website Templates

action medeor

As Europe's largest medical aid organization, action medeor e.V. protects the health of people in crisis situations through rapid emergency relief, medical relief supplies, and the strengthening of local healthcare.

We accompanied the new brand presence and developed a new corporate design that is clearer, more functional, and more emotional.

Customer:
action medeor e.V.
Projects:
BrandingSocial MediaWebsite
Field:
NGOs & Aid Organizations
Year:
since 2023
Links:
medeor.de

Branding

With the modernization of the logo and the definition of new corporate basics as well as a comprehensive design system, the foundation was laid for a strong, recognizable brand.

Color palette and design elements for the corporate design of action medeor, featuring Pantone colors, RGB and HEX values in various shades of blue, green, and red, representing the new brand identity of the medical aid organization.
The basic layout works with flexible 'boxes' that feature striking elements such as rounded corners. 
Set of 48 minimally designed icons in a muted teal, covering various concepts and objects such as medical symbols, health symbols, means of transport, charts, and abstract shapes.
The icon style is simple and linear, with a highly geometric look that perfectly complements the other brand elements.

Applications

A modular design and a uniform look are used across all media – from the website and social media channels to print materials and outdoor advertising.

Several people in white shirts are smiling and gesturing at a bus stop sign with the slogan "Health for all!" from Action Medecor, which emphasizes the importance of global healthcare in crisis situations.
Blue shipping container with the logo and lettering of Action Medeor International Healthcare Tanzania, hanging from a crane hook against a blue sky, with a red container in the background.
A forklift transports three wooden pallets with the action medeor logo in an industrial warehouse, loaded with medical supplies and wrapped in plastic foil.
Action Medeor letterhead on a pastel turquoise background, designed cleanly and professionally with the company logo, header, and sender information, reflecting the brand identity of the medical aid organization.
action medeor business card with blue logo on cream-colored paper, attached with a black paperclip on a mint green background.
Folded project flyer by Studio Good for action medeor, featuring images of a disaster scene and an employee in a warehouse, presenting the aid organization and its work in crisis situations.

Website

During the website relaunch, the structure and design were modernized based on the new design system, and the user experience was improved. The focus is on intuitive navigation and a clearly organized donation area that presents the various support options in a clear and appealing way.

Templates

To ensure cross-media brand consistency, intuitively usable templates are used for social media, video, and print products.

Folded brochure with pink and gray quadrants, presented on a blue background. The design features a minimalist geometric layout of the pages with varying shades of color. The meticulous arrangement highlights the clarity and functionality of the corporate design.
Three-page brochure about emergency relief featuring images of destroyed buildings and aid operations, documenting the support provided in crisis areas by action medeor e.V.
Mosaic of presentation slides and design elements for the action medeor project, featuring graphics, website layouts, color palettes, and photos showcasing the development of the new corporate design by Studio Good.

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