A loving home for every child. Worldwide.

SOS Children's Villages support children in need and their families worldwide. The focus is on care, education, and protection for children without parental care – in over 130 countries with family support, schools, and medical care.

Customer:: SOS Children's Villages worldwide
Projects:: Motion Campaigns Social Media Website
Field:: NGOs & Aid Organizations
Year:: since 2019
Links:: sos-kinderdoerfer.de

Advertising poster at a train station featuring a photo of a child next to a green area, raising awareness for the support of children by SOS Children's Villages. The slogan suggests an emotional appeal to help children in need.

Large-format advertising poster for SOS Children's Villages featuring a person in a white T-shirt against a green background. The text "Malou wants to go home. But it no longer exists." is next to the person shown and calls for donations.

Several letter documents received by donors of SOS Children's Villages worldwide. One of the envelopes features the campaign motif of the Don't Look Away campaign. A child looking seriously into the camera can be seen next to a green area with text.

Various display ad formats for the 'Don't look away' campaign by SOS Children's Villages worldwide. They show a portrait of a child looking seriously into the camera. A red call to action prompts you to donate.

220 million children have to grow up without parents. To draw attention to the immense suffering of millions of these children and actively contribute to improving their situation, the #schaunichtweg campaign was launched. In addition to a commercial, numerous OOH motifs and social ads were created.

Several ambassadors also participated to draw attention to the campaign.

Moments that last

It is the little moments that make the Christmas season unforgettable. The childhood memories that everyone carries within them were the basis for the conception and implementation of the fundraising campaign "Moments that last." The core of the campaign is a commercial that was accompanied by comprehensive media and marketing measures.

A person in dark clothing smiles in dim light, surrounded by blue and green light spots while holding a candle. The atmosphere feels intimate and emotional.

A boy wearing a head covering prepares food in a simple kitchen, surrounded by dimmed light and kitchen utensils. He wears a blue smock and is focused on his work at a table with various ingredients.

A young girl in a dark sweater stands thoughtfully in front of a Christmas tree with lights and ornaments, with a dim light underscoring the melancholic mood.

A young girl in a red sweater smiles gently as she leans against an older person. Her facial expression is warm and secure, with a hand gesture against her forehead that radiates comfort and peace.

An open book with a large letter E on the page, surrounded by pine branches and a pine cone on a wooden background, next to it another book in burgundy red.

Several design templates for the #momentebleiben campaign by SOS Children's Villages, depicting family moments and togetherness in various settings, with green and pink color accents and website design elements.

Greeting card with the inscription "Schöne Momente" (Beautiful Moments) and a stylized Christmas tree with colorful, abstract figures sitting on it, against a green background.

Five social media posts with donation appeals from SOS Children's Villages in various colors and designs, presenting stories and projects of child relief, such as gift donations, family support, and mobile education initiatives.

Website

Within the framework of the existing corporate design and based on a lot of already existing content, the fundamental concept of the new website was laid out in several on-site workshops. In close coordination with the project team as well as those responsible for the technical side, the information architecture of the website, among other things, was restructured. In addition, attention was paid to editorial elements that enable multimedia storytelling directly from the CMS.

At the center of the relaunch was also the topic of "fundraising," where we were able to contribute our expertise and completely overhaul the donation process on the site.

A website screen. A laughing child with a stuffed animal in the arms of a caregiver, next to a donation appeal from SOS Children's Villages with various monthly donation amounts from 20 to 70 euros.

A screenshot from the collaboration tool Miro. It shows website design sketches for a project with SOS Children's Villages, displaying various layouts and page structures in shades of gray and accent colors. Wireframes and prototypes demonstrate a user-friendly web design strategy for the social organization.

UI/UX design process for a mobile website with various layouts, sketches, and draft stages, showing the development steps from early wireframes to the final design.

A screenshot from the collaboration tool Miro. Grid view of the project design process for SOS Children's Villages, featuring multiple screen layouts, color palettes, and design elements that show the visual development process for the communication materials.

Donor Portal

The new donor portal offers you secure access to all information regarding your individual support – transparent, personal, and accessible at any time. Alongside insights into the work of the Children's Villages in the respective regions, further information such as the impact of your donation, donation receipts, and personal data can be conveniently managed online.

My fundraising campaign

Whether it's a birthday, company party, or marathon - a joy shared is a joy doubled. Anyone who wants to use various occasions and celebrations to do good can easily start their own online fundraising campaign and help children worldwide with their personal commitment.

For the relaunch, the page was newly designed and visually overhauled to ensure an even more intuitive user experience – especially for creating fundraising campaigns.

A mobile website screen of the SOS Children's Villages donation page. Visible are the total amount donated so far and, below that, the option to donate yourself by choosing an amount.

First step in creating a fundraising campaign for SOS Children's Villages worldwide. Form for entering the campaign title, description text, and an optional fundraising goal amount.

A mobile website screen of the SOS Children's Villages fundraising page. It shows the internal section of the fundraising campaign, where everything related to one's own fundraiser can be managed.

Gift Donation Shop

Give. Donate. Do good. Because: A donation is the best gift.

In addition to a fundamental overhaul of the website, the look of the logo and key visuals for the various donation occasions was also implemented. This includes greeting cards and certificates along with automation processes for generating the respective media.