Julien Dewarichet/MSF

Médecins Sans Frontières

The independent, non-governmental aid organization is active in around 60 countries worldwide, providing medical assistance in crisis and disaster areas. We have been supporting Ärzte ohne Grenzen for many years in the field of online communication.

Customer:
Ärzte ohne Grenzen e.V.
Year:
since 2013
Screenshots of Doctors Without Borders website designs from 2013, 2022, and 2024, showing the evolution of the humanitarian organization's digital presence, with a current design featuring a staff member in the background.

Website Relaunch

The website aerzte-ohne-grenzen.de provides clear information about global emergency medical aid, current missions, and ways to get involved. With the relaunch of the website's corporate design, we improved user-friendliness, simplified mobile usage, and facilitated access to donation and engagement opportunities. This makes it even easier for visitors to learn about crises and provide concrete help. Since 2013, we have been responsible for the design of two relaunches in total and redesigned the homepage accordingly in 2024. In this way, our work has helped to continuously improve the website and meet current demands.”

Design draft of a payment page with a minimalist interface, showing various payment methods and form fields in a dark and light color scheme, obviously part of a website prototype for a charity organization.
Web design style guide for an aid organization with a color palette in red and shades of gray, website preview with images of people in various humanitarian contexts and typographic elements.
Website design screenshot featuring a two-column grid view, structured in gray, white, and turquoise blocks, likely representing page elements and layout components for a charitable organization's website.
Three screens show website designs for Doctors Without Borders featuring a publication list, project description, and a portrait of a staff member in front of a background with shelves.
Two screenshots of a Doctors Without Borders website showing a staff member in a white T-shirt and a side view of the website showing humanitarian aid work.

Explainer Videos

We developed numerous explainer videos to convey complex humanitarian topics in an understandable way. Using a clear, minimalist illustration style, these videos make the organization's important work tangible and accessible to a broad audience.

Marketing

We developed comprehensive marketing measures – from concept and design to the implementation of social templates, campaigns, and infographics that convey complex content clearly, emotionally, and tailored to the target audience.

Photoshop workspace showing six variants of a portrait layout for a Doctors Without Borders campaign, including screenshots of website designs and print materials featuring portraits of staff in various situations.
Infographic about the work of Doctors Without Borders with four panels: donation distribution, areas of operation worldwide, staff composition, and medical services in South Sudan, presented in shades of red, gray, and white.
Four posters from Doctors Without Borders featuring statistical infographics on health topics such as child mortality, vaccinations, and healthcare, drawing attention to social inequalities and emergency medical aid.
Several medical instruments such as tweezers and scissors with graphics and statistics from Doctors Without Borders, visualizing the organization's global humanitarian aid and medical missions.
Open annual report document with infographic elements in gray and red, presenting statistics and data visualizations on two facing pages, with a heart-shaped chart in the center column.
Infographic of the aid organization Menschen helfen Menschen showing worldwide donation income and expenditures, displayed on a world map with percentage distributions by continent and detailed financial data in red and gray pie charts.
Infographic about the work of Doctors Without Borders with statistics on emergency aid, a map of operational areas, and photography of relief efforts, visualizing the organization's global humanitarian work.

Motion

We developed modular video templates for the production of cinema and TV commercials.

Large cinema hall with fully occupied rows of seats and a large screen displaying a donation appeal for an aid organization with an evocative image.
Collage of images showing medical aid and human stories in crisis situations: smiling person, people receiving medical treatment, close-ups of hands and faces conveying help and hope in challenging moments.
After Effects project screen featuring an illuminated scene and a red text overlay showing video editing and color correction in post-production.

Digital Corporate Design

With the newly developed digital corporate design, we created the foundation for consistent systems for web and social media – including comprehensive banner sets and flexible icon sets.

Layout sketch of a web design with gray and red blocks on a paper document lying on a wooden surface. Different sections and elements of the wireframe are designed in various shades of gray and striking red accents.
Design templates and scribbles for a branding project, with red accents and various layouts showing creativity and concept development for an aid organization.
Red and white grids with icons representing various symbols and functions, while a hand with a pen selects or marks an element on the sheet.
Stylized representation of a medicine bottle in white and red with a square frame, symbolizing medical care and willingness to help.