Aerial view of a dense, green forest area with a winding brown river. The white Wilderness International logo in the shape of a flying bird hovers over the lush landscape.
Brand Social Media Website Marketing Media Campaigns

Wilderness International

Wilderness International is dedicated to purchasing ecologically valuable and acutely threatened wilderness areas around the world to preserve them for all future generations. For many years, we have been supporting the nature conservation organization in this mission and helping to build the brand and communication channels.

Customer:
Wilderness International
Projects:
BrandingCampaignsSocial MediaGraphic DesignWebsite
Field:
NGOs & Aid OrganizationsFoundations
Year:
since 2021
Links:
wilderness-international.org
Sunset breaks through the trees of a dense, green forest. Warm golden light shines between the branches, while pink and blue clouds color the sky. The scene breathes tranquility and natural beauty.
Blue and red trogon with a striped tail sits on a branch in front of a blurry green background. The bird has an intense blue on its head and chest as well as bright red plumage on its belly. Its upright posture and smooth plumage convey elegance and tranquility.
Small squirrel monkey with yellowish-brown fur sits on a green palm frond. The monkey looks sideways at the camera, against a blurry green foliage background. Typical representative of its species in a natural forest environment.

Branding

In addition to the logo relaunch, the revision of the corporate design included the definition of new colors, the creation of individual illustrations, and striking design elements inspired by a floral design language.

Logo and colors of Wilderness International. The logo depicts a flying eagle and was optimized by Studio GOOD for readability and color.
Overview of the Sora font in various styles and weights, from Extra Light to Extra Bold, with a complete alphabet, numbers, and special characters in two design variants.
Four pages of a brand design for Wilderness International with green and yellow color blocks depicting forest landscapes and nature motifs. The graphics present the logo and text elements like "Protect your piece of forest" and "Wilderness protection certificate" in a clean, ecologically inspired design.
Graphics of various leaves in shades of green, blue, and yellow, which serve as the design basis for Wildenress International.
Green illustrations on the theme of sustainability and environmental awareness. The graphics show various scenes and symbols such as trees, a scale with plants, a person with a megaphone, and a seated figure with leaves, representing environmental commitment and ecological thinking.
Three wall panels with the Wilderness International logo, graphic elements in green, blue, and yellow, as well as texts on nature conservation and climate change.

Social Media Templates

To optimize social media communication, we created user-friendly social and video templates for the most important platforms.

Instagram mockups of Wilderness International's social media posts. They show large headlines on shades of green or photos with headlines, demonstrating various applications of the social media templates.
Three versions of a social media post with a capybara image, showing different design variations and color schemes. Each variant features the text "In wildness is the preservation of the world..." with slightly different styling. The images demonstrate the various layout options for different use cases in a social media context.

Website

The website relaunch optimizes the user experience and places a clear focus on donation and support opportunities. With intuitive navigation, improved mobile usability, and appealing content, it becomes easier for visitors to get involved and actively support Wilderness's mission.

Multiple screens of a mobile website for a 2024 Canada expedition with a green design, showing donation figures, project information, and team profiles, with a landscape shot in the background.
UI design elements for a donation platform with various buttons, form fields, and a profile area for a fundraising campaign in support of a wilderness project. The design uses a green-blue color palette and shows options for entering donation amounts as well as navigation elements.

Various donation projects for campaigns, individuals, influencers, and companies offer tailored opportunities to support forest conservation. For this purpose, a special landing page structure was developed that gives each project a fitting presence.

Two screens showing a campaign landing page for rainforest protection. On the left, a view with people in the forest; on the right, a mobile display featuring a green landscape and a call to action for the rainforest.
Forest scene with Robert Marc Lehmann holding binoculars in a green environment. Web design layout for Robert Marc Lehmann's campaign landing page with a green color scheme and information about his nature mission.

Marketing

We also provide support for B2B and B2C communication by creating media such as donation folders, pitch decks, and mailings, as well as implementing event and exhibition designs.

A person sits wearing a VR headset and interacts with a virtual environment at a Wilderness International booth, surrounded by an atmospheric backdrop with clouds and nature motifs.
Three people are talking at an event. A woman in black clothing stands on the left, a woman with leopard print on the right, and a woman with glasses and a blue jacket in the middle. They are holding mobile devices and appear to be in an indoor space with an exhibition character.
Three people at an exhibition stand with nature motifs and mountain landscape posters. One person is wearing a gray backpack and a red jacket, while two others are in a discussion. The stand is decorated with plants and information boards.
Three people at a Wilderness International stand with a poster of a forest lake, illuminated in purple and blue light, with a German-language banner about nature conservation.

Campaigns

Campaign support for Wilderness International aims in particular at strengthening brand awareness, increasing reach and consciousness, and motivating more people to lend their support.

Support in implementing campaigns for Wilderness International is aimed at increasing reach and raising awareness for their mission.

Wintry street scene with a yellow banner for "Tannen-Glück". Illuminated trees and string lights line a snowy sidewalk. In the foreground, a bus stop is visible with a poster for the Wilderness Christmas campaign. On it, it reads "Our offer: Christmas trees from tropical wood - over 1000 years old."
Advertising poster by Wilderness International for the Christmas season. It shows a forest landscape and mountain view, advertising that instead of just one tree in your living room at Christmas, you can have a whole forest in Canada. A QR code and call to action with the words "Protect forest now" prompt action.

Through targeted strategies and creative approaches for appropriate touchpoints, different target groups are reached with precision and encouraged to donate.

Through direct insights into the work, such as during expeditions in Peru, we can better understand the challenges and successes. These experiences allow us to convey Wilderness's messages more convincingly, increase target group engagement, and develop well-founded, realistic campaigns.

Five yellow kayaks are sitting on green grass in front of a lush, green jungle background. The kayaks vary in size and angle, with a smaller, round kayak in the middle and four longer, narrow kayaks around it.
Two men are standing in a dense forest area, surrounded by tall trees and felled trunks. They are wearing outdoor clothing and seem to be conducting an expedition across it. The surroundings look wild and untouched, with lush greenery and a slightly cloudy sky backdrop.
Two people are sitting on a rock by a wild, brown river, surrounded by lush green jungle forest. The landscape is wild and natural, with a rocky shore and a strong current.
Lush rainforest with dense, green tree canopies stretching into the morning mist. View from a blue terrace or viewing platform that emphasizes the mystical atmosphere of the tropical landscape.
Large brown spider on a green leaf. The spider sits quietly and camouflaged against the textured background of the leaf veins. Sunlight casts shadows and highlights the details of the spider's body and the leaf.
Group of people sitting in a covered boat. Several people are smiling and looking in different directions. The rows of seats are narrow and the atmosphere seems relaxed and friendly.

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