Logo of the VdK social association with the slogan "Alles geht zusammen" in white lettering on a blue background.
Campaign Films Assets Media Launch Event

VdK - Alles geht zusammen

“Alles geht zusammen” is a new nationwide volunteering campaign by the Sozialverband VdK Deutschland e.V., which focuses on emotional communication, depth of content, and broad participation, presenting the VdK as a strong social community. The centerpiece consists of five films that convey the themes and values of the VdK. Various digital and print media were created to accompany them.

Customer:
Sozialverband VdK Deutschland e. V.
Projects:
BrandingCampaignsSocial Media
Field:
NGOs & Aid Organizations
Year:
2025
Links:
allesgehtzusammen.de
Production: Firmament

Campaign Films

The manifesto film is the emotional kickoff of the campaign. It condenses the values and attitude of the VdK. The four theme films reflect the topics of disability, care for loved ones, pensions, and social justice, thereby showing the VdK in all its facets. The focus was not solely on the association's work in isolation, but above all on the people whose lives are strongly and positively impacted by it.

Mosaic of project photos from Studio Good showing various scenes and moments, including group shots, activities, and screenshots, which illustrate the creative way of working and diversity of the agency in Berlin.

Assets

Numerous interviews with volunteers from all over Germany form the foundation of the campaign: Their stories and quotes were not only published independently, but also inspired the voiceover texts and film scenes. The production was carried out by Firmament, in close collaboration from the first creative idea to the shooting days across Germany.

The design and all content were documented in a campaign manual. Accompanying the films, various print media, advertisements, and posters were created, as well as digital formats for social media. Here, dedicated volunteers have their say directly – approachable, authentic, relevant.

Two open brochures with a blue and white design by VdK, presented on a neutral background. The publications show various layout pages with text, graphics, and photos of people in a professional marketing format.
Series of design project mockups for Studio Good, showing various layouts, graphic designs, website designs, and print materials in a blue and white color palette, presenting different aspects of brand development and visual communication.
A group of six people stands in front of a blue background with the slogan "EVERYTHING GOES TOGETHER". To the right of it is a screenshot of a website with a video preview and further information about the campaign.
Older woman in a pink cardigan against a gray background, smiling friendly into the camera. On a blue text box is a quote by Katharina Schurk about humanity and solidarity.
An older man in a blue sweater smiles gently into the camera. He has grey hair and wears glasses. A quote by Reinhold Nöth about volunteering can be read on the image.
Portrait of Britt Rotha, volunteer with VdK Saxony-Anhalt, in a white sweater, smiling in front of a gray background with the slogan "Alles geht zusammen".
Older man in a blue shirt smiles at the camera. He stands in front of a poster with the slogan "Everything works together" and a quote about collaboration and commitment.
Young woman in a gray sweater in front of a light background, part of a VdK Bayern campaign with the slogan "Alles geht zusammen" (Everything goes together). She looks directly into the camera with a thoughtful, engaged expression.

Media

The design of all campaign media utilizes the collected motion picture and photography footage created during the filming and interviews. This results in a very authentic picture of the VdK and its members.

Several election posters of the VdK campaign "Alles geht zusammen" on a city roadside, showing various people in different poses and situations against a background of trees and buildings.
Overlapping postcards in blue, white and orange with the slogan "Alles geht zusammen" and the VdK logo, representing a campaign for solidarity and inclusion.
Brochure and preview for informational material in blue and white with several portrait photos of people in various poses, layered diagonally on top of each other on a neutral background.
A double-page spread of a magazine or book with a blue-gray design page showing a collage of portraits and the right-hand page featuring a graphic of the human body and text.
Blue and white roll-up banner of the VdK organization with portrait photos of various people forming a cross symbol, symbolizing community and solidarity.
Blue T-shirt with a white Studio Good logo on the front, laid flat on a neutral background.

Launch Event

The campaign premiered on June 12, 2025, at the official VdK launch event at the Delphi Lux cinema in Berlin. Here, not only President Verena Bentele spoke, but also participants of the film – both in front of and behind the camera.

Conference room with blue-lit walls and a podium where a person is speaking. The audience is seated in blue seats and listens attentively while a presentation runs on the screen.
Three people at a presentation or panel discussion, a woman in a purple blazer and two men holding microphones, standing and smiling in front of a blue background with curtains.
Two smiling women in business attire in front of blue posters with the slogan "Everything goes together" and group photos in the background, obviously at an event or campaign.
Four women are standing on a stage in front of a blue event poster, with an audience in blue rows of seats in the foreground. They are wearing blazers in different colors and holding microphones during a panel discussion.
A woman in a pink blazer speaks into a microphone in front of a blue background with portrait photos. She seems to be giving a presentation or speech at an event.
A large group of people of different ages and with various abilities are standing together in front of a building, many wearing colorful clothing and some sitting in wheelchairs. The group appears diverse, inclusive, and connected, with a mix of generations and backgrounds. They represent togetherness and community in an urban environment.
Seven brown paper bags filled with yellowish-white popcorn, featuring a blue "All good together" sticker, arranged on a round tray.

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