EIDU

What if every child, regardless of where they were born, had the chance to fulfill their potential? EIDU is pursuing this vision. Together with governments and the education community, EIDU works to promote basic reading and writing skills in children. To achieve this, the team supports teachers and communities with resources and improves existing solutions.

Together with the core team at EIDU, we further developed the brand, revised the corporate design, and based on this, relaunched the website and created various media – including social media templates, Google templates, graphics, and reports.

Customer:
EIDU
Year:
since 2024
Links:
eidu.com
A child in a blue sweater sits at a table and plays on a smartphone with an educational app that shows colorful icons or symbols.
Seven schoolchildren in blue uniforms group together around a smartphone and look happily into the camera, while one of the children holds the device in their hand.
A group of schoolchildren in green and blue school uniforms gathers around a digital device on a wooden table, looking intently at the screen in a classroom setting.
Fingertip tapping on a smartphone screen with a red and blue graphical user interface that appears to be part of a creative design application.

Corporate Design

EIDU has grown up. The new branding is meant to reflect this. Fresh, sophisticated colors, a clear design language that is reflected not only in the logo but also in the broader design, as well as modern typography, contribute to the further development of the brand.

A boy in a blue sweater stands at a colorful wall, working with concentration on an activity in a classroom, with a purple cloud and stars in the background.
Two open brochures in dark green and white, presenting an educational brochure for ESDU. The covers feature different photographs and are designed to convey quality and commitment in education.
Two design flyers from Exdu in yellow and dark green hover diagonally over each other, presenting information material with multiple layout elements and images.
A yellow greeting card with a stylized Christmas tree and the text "Happy Holidays! CIDU" lies on a purple background, next to it a white back of the card.
Two yellow and white business cards from EIDU, slightly overlapping, in front of a purple background. The cards display the logo and contact information in a clean, modern design.
Several design layouts for EIDU, an educational platform, in yellow and green, showing brochures, flyers, stationery, and screenshots with diagrams and images of learners and devices.

Templates

As part of the corporate design adaptation, various Office templates were implemented and additional presentation decks were created. Templates were also developed for consistent communication on social media.

Several brochures and design documents in yellow, white, and dark green, arranged in a professional and structured manner, show pages with texts, images, and graphic elements related to an educational project. The publications present a clean, modern layout with clear sections and a consistent color palette.
Based on an existing template framework, we created a modular newsletter system that keeps textual information and visual language in balance, carrying the brand approach right into the inboxes of subscribers via email.
Two people - an adult and a child - hug each other lovingly in front of a design layout featuring various color blocks and website components.
Collage of design elements and job postings in green, yellow, and dark green, featuring statistics, profile photos, and hiring announcements for a Senior Data Engineer position.

Website

The new corporate design was applied to the website. In addition to a comprehensive component toolkit, individual page templates were created to convey the respective information in an innovative way tailored to the target audience. A flat page hierarchy and accessible navigation are complemented by interactive modules and infographics to showcase EIDU's impact.

Mobile interfaces and design elements for EIDU, an educational platform with a yellow-green color palette. Screenshots show website pages with statistics, maps, and a portrait of a smiling person.

Our approach of developing layouts and components successively and equally for desktop and mobile has proven successful in the iterative coordination between client, design, and development. Clear coordination, short implementation times, and rapid revisions led to a compact project timeframe and an outstanding mobile-optimized website.

A large group of people in uniform dark jackets pose for a group photo on a meadow with trees in the background. The participants are mainly wearing black outerwear, with some in blue and white clothing. They are standing and kneeling close together, suggesting a team or an organizational group.
A group photo of the Studio Good team in green hoodies, standing together in a room with wooden furniture and plants. The group displays a diverse mix of individuals looking friendly at the camera, conveying an inviting team atmosphere.