betterplace – "Good for" campaign

Good for all of us! The initiative by betterplace.org and the DSGV strengthens regional engagement. On city and regional portals, associations can present their charitable projects and collect donations. We developed the campaign design and created numerous media, such as billboard designs, POS elements, marketing materials, and an explainer video.

Field:: NGOs & Aid Organizations
Customer:: gut.org AG
Year:: 2018
Projects:: Motion Campaigns Social Media
Links:: betterplace.org
Special competences:: Animated film, corporate communications, communication materials, print

Three consecutive posters in green and red, illustrating different aspects of online donating: coins being collected, a shopping cart with donations, and a smartphone with a donation app, each emphasizing simple and accessible digital donating for local projects.

Advertising poster for the 'Gut für Köln und Bonn' initiative at a train station, with stylized green and red figures on a green background, next to a white high-speed train.

Two ATMs with a green-and-red campaign for regional involvement, showing people standing in line and looking at the screen with the campaign slogan "GUT".

Green city bus with a graphic illustration of a cyclist, part of a campaign to promote regional involvement by betterplace.org and DSGV, featuring eye-catching design to raise awareness for non-profit projects.

Two views of a campaign for regional engagement: on the left, a newspaper ad with a green background and figures; on the right, a smartphone screen view showing a donation app, both in a fresh, inviting design.

Media book cover for "Good for us all" featuring stylized figures in shades of green and red, symbolizing movement and community. Design for an initiative by betterplace.org and the DSGV to promote regional engagement.