einhundert Energie
Two brands, one shared mission: einhundert and meinhundert make the energy transition in multi-family houses simple, affordable, and sustainable. In doing so, the economic decarbonization of the real estate industry is combined with real added value for tenants, making sustainable energy accessible to everyone – for future-proof neighborhoods and genuine social participation.
- Customer:
- einhundert Energie GmbH
- Projects:
- Field:
- Year:
- 2025
- Links:
- einhundert.de
meinhundert.de
Technical implementation HelloIT
Rebranding einhundert: Energy for livable housing
Based on a tailor-made strategy and B2B positioning, the new brand identity for einhundert was created. The core of the corporate design is a catchy figurative mark whose dynamic design language is inspired by the flow of moving electrons. In addition to the central design basics – such as the color scheme, typography, and clear visual language – the appearance was seamlessly transferred to all touchpoints: from office media and presentations to marketing materials and social media templates. The subsequently developed brand manual ensures consistent and brand-appropriate application across all channels.
Branding meinhundert: My home. My energy.
With intelligent naming and a fitting claim, meinhundert was established as an independent B2C brand for tenants as direct electricity customers. The figurative mark takes up the design of the main brand einhundert and was adapted to create a harmonious coexistence and a clear affiliation without losing its own identity. An independent corporate design, including a specific color scheme, striking key visuals, and versatile marketing and advertising materials, ensures high recognition and an appealing approach to end customers.
Digital brand worlds for B2B & B2C
Both websites were completely redesigned and redeveloped as part of the brand relaunch. The website einhundert.de is specifically aimed at decision-makers in the housing industry. It positions the company as a strong, reliable partner for the decarbonization of real estate portfolios. In addition to clearly conveying professional expertise and integrated energy concepts, the site provides approachable insights into the company and focuses on the people behind einhundert.
meinhundert.de appeals directly to potential end customers who want to draw clean electricity from their own roof. The website clearly highlights the concrete benefits – such as significant cost savings and maximum transparency through live consumption analyses. Using an intuitive online form, tenants can check directly in just a few steps whether meinhundert electricity is already available for their residential building.
