Leibniz Institute of Freshwater Ecology and Inland Fisheries (IGB)

We developed a new corporate design and website for the Leibniz Institute of Freshwater Ecology and Inland Fisheries (IGB). The modernized visual identity is characterized by a striking logo mark and numerous new design elements. An overarching design grid is used across all publications and marketing media.

The website features a clear three-way navigation that guides researchers, the media, and policymakers directly to programs, projects, and publications.

Large-format water photography, minimalist typography, and a modular structure leave room for changing topics – from fish behavior to climate change – and keep the online presence, launched in 2016, up-to-date to this day. This creates a precise framework that structures specialized content and convincingly conveys the institute's mission to conduct research “for the future of our waters.”

Field:
Science & ResearchPublic Institutions & Authorities
Customer:
Leibniz Institute of Freshwater Ecology and Inland Fisheries (IGB)
Year:
2016
Projects:
BrandingGraphic DesignWebsite
Links:
igb-berlin.de
Logo development for the Leibniz Institute for Freshwater Ecology and Inland Fisheries (IGB): Comparison of the old logo with a new, more modern design - from a flat, wave-like representation to a circular, dynamic symbol in blue and green.
Three variants of the corporate design logo for the Leibniz Institute for Freshwater Ecology and Inland Fisheries (IGB) in blue and green, with various applications and size specifications.
Four color palettes featuring shades of blue, green, dark blue, and red, showcasing various nuances and gradients of each primary color, presented in a corporate design format.
Design preview for the corporate design of the Leibniz Institute for Freshwater Ecology and Inland Fisheries (IGB) featuring a blue icon of water and fish, as well as the title page of a research report with a photo of a body of water.
Website screenshot of the Leibniz Institute for Freshwater Ecology and Inland Fisheries (IGB) with a blue header area and navigation elements. Detailed view of a scientific laboratory image in the background with the slogan "Research for the future of our waters".
Modular website layout for the Leibniz Institute for Freshwater Ecology and Inland Fisheries (IGB) with blue and green design elements, screenshots, and water photos that visually present the institute's research areas and corporate design.
Narrow stream between high grassy banks, next to it a website user interface with several tiles and navigation elements of the corporate design for the Leibniz Institute for Freshwater Ecology and Inland Fisheries (IGB).
Close-up shot of a water surface with reflections and textures, symbolizing the dynamic and complex ecosystem of bodies of water, fitting for the research context of the Leibniz Institute of Freshwater Ecology and Inland Fisheries.

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