Group photo of nine "Movers of Tomorrow Award" winners with certificates, standing and sitting in front of a colorful background, dressed in various casual outfits.
Corporate Design Website Social Media Event

Movers of Tomorrow Award for the Allianz Foundation

The Allianz Foundation presented the "Movers of Tomorrow Award" for the first time in 2024. We developed the branding for this youth engagement award and supported the foundation in the rollout of all media.

Customer:
Allianz Foundation
Projects:
BrandingMotionSocial MediaGraphic DesignWebsiteEvent & Space
Special competences:
Copywriting, Naming
Field:
Foundations
Year:
2024-2025
Links:
movers-of-tomorrow-award.de
Technical implementation: Alex Hitchcock
Graphic representation of the "Movers of Tomorrow Award" with the title in capital letters on a black background and colorful, diagonally arranged award labels symbolizing dynamic movement and innovation.
Graphic composition with geometric triangles in various colors such as pink, orange, black, green, purple, and yellow, forming an abstract, kaleidoscopic pattern with a colorful pinwheel shape in the bottom left corner.
Movers font in various letters and numbers, with violet emphasis on "irs" and a white background, presented in the signature design by Studio Good for the Allianz Foundation.
Complex network of colorful lines with geometric nodes emanating from various central points, forming an abstract, star-shaped pattern. Two small diagrams in the left area show schematic representations of the line structure.
Graphic composition with two portraits of young people in dynamically arranged, colorful geometric shapes that symbolize energy and movement for the Allianz Foundation's Movers of Tomorrow Award.
Two young women in orange and yellow knitted sweaters sit at a table with a laptop, smiling and working together on a project.
Five smiling young people of different origins stand side by side in front of a green wall of leaves, embodying diversity and togetherness with friendly, open expressions.
Young person in a red plaid shirt and black jacket in front of a blurred background with trees and buildings, photographed in warm side lighting.

After the initial development of the corporate design including the logo, typography, color scheme, and visual language, specific media were developed for the Allianz Foundation and its partners. These include information materials as well as specific banners, checklists, email signatures, social posts, and much more.

Magazine double-page spread of the "Movers of Tomorrow Award" with a dynamic layout in green, yellow, and purple, presented with a portrait of a young person and informative text blocks about the prize for youth engagement.
Advertising poster for the "Movers of Tomorrow Award" featuring three smiling young people against a green and purple background, displayed in a shop window with a reflection of urban architecture.
Information sheet for the Movers of Tomorrow Award voting video with graphic elements in yellow, purple, and blue on an orange background, presenting information and guidelines on the voting process.
Multicolor layout of presentation slides for the Movers of Tomorrow Awards featuring dynamic color blocks, quotes, and image excerpts, showcasing the branding and design by Studio Good for the Allianz Foundation.
Branding design for the Allianz Foundation's "Movers of Tomorrow Award" featuring vibrant color blocks, website screenshots, and portrait photos that showcase young social commitment in various graphic layouts.
Multiple screens with a violet and pink background show the branding for the Allianz Foundation's "Movers of Tomorrow Award". Website design and posters present various portraits of young people from diverse backgrounds, visualizing diversity and commitment.

Website

We conceptualized and designed the website for the award, and accompanied and supported the technical implementation by youmeokay. In addition, we collaborated with the foundation to design the application flow for submitting all documents.

Nomination form for the Movers of Tomorrow Award with steps for selecting candidates between 16 and 24 years old who are involved in social engagement in Germany. The form outlines strict criteria for nomination on a dark, minimalist design.
Nomination form for the Movers of Tomorrow Award, showing the third step "Engagement" with input fields for describing the candidate's engagement and the justification for the nomination.
Black graphic with colorful triangles and confetti for the Movers of Tomorrow Award with the inscription "Yippee! Nomination successfully submitted" - a notification of a successful nomination with recognition and thanks.

Social Media

As part of the accompanying public relations for the various phases of the award, we created a comprehensive set of social media assets for the foundation. These include organic posts, Meta Ads, filters, and a sticker set that was also used by the applicants.

Colorful graphic design for the "Movers of Tomorrow Award" with diagonally divided color blocks in purple, green, and orange and black text in German: "Das sind eure Movers of Tomorrow"
Three steps to participate in the Movers of Tomorrow Award: visit the website, watch the finalists' videos, and vote for your favorite. Instructions on a purple and yellow background with numbered steps.
Portrait of Esra Küçük against an orange-purple-green background with a quote about the commitment of young people to an open and democratic society, as part of the Movers of Tomorrow Award campaign.
Colorful geometric graphic design with the text "Thank you! Your nominations inspired us!" from the Movers of Tomorrow Award against a purple, orange, green, and yellow background.
Young person with a modern haircut in front of a blurred background, part of the branding for the Allianz Foundation's "Movers of Tomorrow Award" with graphic color fields in green, purple, and orange.
Colorful geometric shapes with the text "Tomorrow starts today!" and the "Movers of Tomorrow" logo in green and orange, purple, yellow, and green.

Award Ceremony

Last but not least, we had the pleasure of providing various media for the award ceremony at the Allianz Forum. These include the stage backdrop, animations during the ceremony, and the certificates for all award winners.

Graphic representation of the Movers of Tomorrow Award with multicolored surfaces and the award logo in blue, orange, and green, including the hashtag #MoTAward2024 at a trade fair booth or presentation area.
Katharina Thomas on stage at the Allianz Foundation's "Movers of Tomorrow Award," with a green and yellow designed stage background and the audience in the foreground.
Modern facade of the Allianz Foundation building with colorful banners for the "Movers of Tomorrow Award" and bicycles in the foreground, showing the entrance and the urban environment in Berlin.
Stage setup for the "Movers of Tomorrow Award" featuring large-format screens and armchairs that showcase the brand identity in bold colors and modern design.
Two brochures for the Allianz Foundation "Movers of Tomorrow Award" 2024 with a graphic color design and part of a headphone or camera in the foreground, lying on a wooden table.
Group photo of the winners of the Allianz Foundation's "Movers of Tomorrow Award" standing on a stage with a large congratulatory screen in the background and holding certificates.

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