Design for art, music, and research – visual identities for the UdK Berlin

For several years, we have been developing visual identities, campaigns, and cross-media designs for various formats of the Berlin University of the Arts. For the music festival crescendo, a flexible visual concept was created that combines classic design elements with a striking supersign – defining poster campaigns, programs, and digital formats. We have also redesigned the visual identity for the Meisterschülerpreis des Präsidenten: the logo, color scheme, and print media are positioned at the intersection of the institution and the independent art scene. In addition to creating the corporate design for the Berlin Centre for Advanced Studies at the UdK, numerous informational materials were also produced, such as the welcome flyer for new students – serving as a practical orientation guide with a clear layout.

Field:
Customer:
Berlin University of the Arts
A smartphone hand displays a website preview of Studio Good, with posters and billboards featuring the visual design for the crescendo music festival visible in the background.
Three design elements for the crescendo music festival: a dark gray shopping bag with a blue and white logo, two circular logos in black and blue, and a black guitar case, all featuring the minimalist crescendo branding.
Folded information flyer in white and red with "Hallo Hello" lettering, presented on a bright red background and showing a creative, multi-layered folding technique.
A collage of design elements for a university project with red and white printed materials, posters, and a layout draft with graphic lines and a group photo of people in white clothing against a blue background.
A hand holds a folded city map with streets and transport routes, while a finger traces a specific route or position on the map.
Announcement of the master student award in green and white featuring artists Ayami Awazuhara, Alienor Dauchez, and Marlen Letetzki, exhibition period from December 2, 2016 to January 8, 2017 at Haus am Lützowplatz.
Two brochures or publications with a green and white design on a wooden background. The left brochure bears the title "Meisterschülerpreis" in green lettering, the right brochure is entirely green.
Open brochure with a white design and green typography, showing text and a minimalist image of an object on a folded sheet, held by a hand in front of a brown background.
Close-up of a printed product with green typography, part of the design for the Meisterschülerpreis of the Berlin University of the Arts. The document lies on a wooden surface and shows a partial view of the design.
Black and white logo of the Berlin Centre for Advanced Studies in Arts and Sciences with abstract graphic elements and clear typography.
Corporate design for a music festival with business cards and stationery in white and red, showcasing a minimalist and modern design by Studio Good from Berlin.