ArbeiterKind

Providing guidance for everyone who is the first in their family to go to university. We redesigned the website and central communication media for ArbeiterKind – an initiative that supports school and university students from non-academic families on their path to higher education, offering them guidance, encouragement, and a strong community.

The new online presence makes services, opportunities for involvement, and information quickly accessible, strengthening the movement's visibility in the digital space. In addition to the website, annual reports, other print publications, and modular PowerPoint and social media templates were created, enabling consistent and effective communication across all channels.

Field:
Customer:
Arbeiterkind
Year:
since 2023
Links:
https://arbeiterkind.de/
Technical implementation by Holger Bartel
ArbeiterKind.de website shown in desktop and mobile view with the headline "For everyone who is the first in their family to study."
Mobile view of the ArbeiterKind.de website featuring team introduction, donation appeal, and navigation to regional groups.
Website excerpt with statistic "That's why we exist": Nearly 80% of children from academic families start a degree, only 27% from non-academic families. Button "Learn more."
Interactive map of Germany with location markers and a results list of ArbeiterKind groups, including Kassel, Göttingen, Warburg, and Holzminden.
ArbeiterKind.de podcast page with episode "#10 Are You Sure? – On Cybersecurity with Florian Jörgens," links to Deezer, Spotify, and Google Podcasts.
Two website screenshots from ArbeiterKind.de: "Taking off with backing #ichmachmeinding – Part 1" and "ArbeiterKind.de in your school" with illustrations and photos.
Social media and app screens from arbeiterkind.de featuring illustrations, posts about "contact points for students," "career entry café," and job offers like "assistant in the info hotline team."
Grid of PowerPoint slides for ArbeiterKind with headlines like "I am a long multi-line headline," photos of students, and colorful illustrations.
Two ArbeiterKind brochures: "Annual Report" cover with a group photo and an open page titled "Students – Guide to Everyday Study Life."
Double-page spread of an ArbeiterKind annual report featuring success figures such as 258, 442, 1,659, and 32,406, along with photos of volunteers and events.
Brochure for ArbeiterKind.de featuring statistics icons, a "Why ArbeiterKind.de?" section, and interview quotes on the term "Arbeiterkind."
Postcard and sticker with illustration and text "I'll go first – First in my family to study" for ArbeiterKind, next to a laptop.