A smiling boy in a green sports uniform gives a thumbs up, surrounded by other children in a school hallway or sports center. His body language radiates joy and enthusiasm.

help alliance

Founded in 1999 by employees of the Lufthansa Group, help alliance – operating since 2017 as a non-profit company under the umbrella of the Lufthansa Group – is committed worldwide to giving young people access to education and enabling them to lead self-determined lives.

We support help alliance in all aspects of communication – from the continuous development of media within the framework of the existing corporate design, to social media formats and campaigns, all the way to the design of spaces and exhibitions, as well as sharpening its identity as a sender in the digital context.

Customer:: help alliance
Projects:: Motion Campaigns Social Media Graphic Design Website Event & Space
Field:: NGOs & Aid Organizations
Links:: helpalliance.org

Six women in colorful traditional clothing are sitting relaxed outdoors under trees, chatting. They are wearing saris in pink, yellow, white, and green and seem to have come together for a friendly conversation.

A lively group of children pose together with outstretched arms and dynamic poses in front of a colorful mural in a school hallway. The children are wearing various pieces of clothing and radiate joy and energy. They appear to be part of a school community that celebrates fun and togetherness.

Group shot of the Studio Good team in white tops, smiling and cheering together. Around 50 employees are posing on steps in a bright interior, many with their arms raised in a cheerful, enthusiastic posture.

Realignment of Payroll Giving

Payroll Giving is the Lufthansa Group's salary donation program. We have strategically and creatively restructured it – with the aim of winning over more employees for salary donations and firmly anchoring the model within the company in the long term.

We completely redeveloped the brand, defined a clear claim, and consistently aligned all communication with one simple message: Click. Round. Help.

A newly produced explanatory film focuses on committed employees and makes the topic relatable and accessible. The measures are now being rolled out across the Group, strengthening Payroll Giving as a sustainable internal initiative.

"I fly for" Participatory Campaign

Together with the marketing team, we developed the "I fly for" campaign for the 25th anniversary. It offers Lufthansa Group employees and supporters a platform where they can share their very own personal reasons for supporting help alliance. The campaign was featured on various digital channels, including at Frankfurt/Main and Munich airports.

Three smiling girls in uniform, including a young pilot, with the slogan "I fly for female empowerment" and a portrait of a pilot named Julia from Eurowings in an inset image.

A Discover Airlines flight attendant in a blue frame smiles next to a jumping child in a room with wooden beams. The text "I fly for children's independence" underscores the Help Alliance's message for children's rights.

A smiling schoolgirl with pigtails, radiating joy and hope, in front of a picture of an Edelweiss flight attendant. The text "I fly for schools where they are needed most" highlights the Help Alliance's social commitment to educational projects.

Large interior with a café and an oversized LED wall showing an advertisement with a smiling child in green clothing. Wooden furniture and plants characterize the modern, light-flooded architecture with a glass roof.

A friendly staff member with a yellow ribbon smiles and holds a "Thank you" sign in a bright, modern airport area while interacting with a customer.

A hand holds a Kids Alliance business card featuring a picture of smiling children and the text "We fly for quality education, career prospects, gender equality".

A cardboard box with "THANK YOU" printed on it, filled with purple and blue brochures and information materials from Alliance, presented against a blurred background.

Three female employees of a company stand smiling in an office building, holding ID cards or badges. They are wearing white t-shirts, and one woman is also wearing a dark jacket with a company lanyard.

Three white socks with blue and white accents against a bright yellow background, two standing upright and one packaged, with "I FLY" printed on the socks.

A colorful Airbus A350 from the airline Alliance with a cheerfully designed aircraft livery on the tarmac, next to it a stylized boarding pass with flight details in a minimalist design.

Mobile Exhibition

A foldable system, inspired by typical airplane trolleys, that can be quickly moved and stowed away: The history of help alliance can also be experienced through a mobile exhibition. Bilingual pages convey the NGO's vision and mission and provide insights into its projects.

Wooden exhibition wall with a yellow accent and the inscription "HALLO HELLO" in a modern office space with wooden flooring and glass windows. Several wooden stools and a yellow room divider with various information boards make up the scene.

Floor plan of a room with flexible furniture elements and mobile cabinets in yellow and beige, demonstrating modular room design and mobility. Various views and perspectives of the furniture pieces illustrate their functionality and design.

Time travel wall chart by Studio Good with a wooden background, documenting milestones of the company's history from 1999 to 2017, featuring clipped-in photographs and texts in German describing the company's development and projects.

Wooden shelf with spice jars and an information poster about spices from Nepal, showing a close-up of the exhibition with spices in jars in front of a wooden wall with holes.

Wooden wall with photo wall showing portraits of different people in blue-gray tones, part of an exhibition on social commitment and community projects, with texts in German and English about collaboration and alliances of help.

A creative board with the lettering "THANK YOU" in a modern office entrance, consisting of pink-orange elements and shelves displaying a collage of pictures and messages.

A person is arranging Polaroid-style photos on the floor, seemingly working on a memory game. The photos show portrait shots, and a wooden box is sitting next to them on the gray carpet.

Wooden exhibition board with "HELLO" lettering in a modern office space with yellow seating and a large blue screen display in the background.

Two people stand at a wooden booth with interactive technology, surrounded by a yellow floor area and glass walls in a modern exhibition space.

A workspace with a screen showing a website on a wooden shelf with hangers, including a MacBook and a keyboard below, in a creatively designed office area by Studio Good in Berlin.

Brand Architecture

We developed a lock-up logo system to ensure the recognition of help alliance within the brand language of all Lufthansa Group airlines. This was applied to various media. Furthermore, we manage graphic design projects for help alliance, such as the annually published Impact Report.

Several project posters and roll-up banners for Eurowings and other airline alliance brands, showcasing various communication designs in vibrant colors and layouts, featuring photographs of people and infographics.

A yellow and white impact report mockup on a dark blue background. The document is open, showing the title page in yellow and an inner page with a large page number "3" in orange-yellow tones.

An open magazine with a chapter on corporate work, where the left page shows text and page elements in white and grey, and the right page presents a yellow background page with two photographs placed on top of each other.

Several annual report brochures in yellow and white, arranged diagonally, show different cover designs with photos and graphic elements. The publications present a professional and dynamic impression of the annual report design.

Fundraising

We support small and large fundraising measures for help alliance. From the campaign logo to various media and even events, we guide the conceptualization, design, and production of these measures to assist help alliance in securing additional donations.

Collection of flyers and materials for the Let's Cleanup Alliance World Cleanup Day 2023, with a yellow background and the slogan "Your Change - Their Chance".

Young girl in a school uniform smiling happily at the camera. Next to her is a drawn sketch of a school uniform with a price tag of €30, surrounded by yellow and blue paint splashes.

Website

The website serves as the central platform for the non-profit organization, providing clear and appealing information about worldwide aid projects in the areas of education, health, and income generation. The goal, among other things, is to offer transparent insights into the project work as well as the opportunity to donate directly and easily, or to get involved personally.

A smiling young girl in traditional blue and yellow clothing, holding her fingers to her head with a playful expression. The image promotes donations that directly benefit children and young people.

Three smiling children in Ennerdale and Cape Town, South Africa, in front of a blurred background. Part of the "Wings of Tomorrow" project, which provides educational opportunities to disadvantaged children.

Help Alliance project information for an educational project in Ennerdale and Cape Town, South Africa. The graphic shows the project period (2025-2027), target group (children and young people), and focus on vocational training with reference to SDG 4 and SDG 8.